Investment Philosophy The investment landscape is more complicated than ever. To successfully navigate the terrain, RBF Wealth Advisors believes that successful investing incorporates three vital concepts:Quality SecuritiesMarket SensitivityCustom and Constant Goal AlignmentQuality Securities.The foundation of any effective portfolio is to own quality securities. Our extensive experience, in-depth research and sophisticated analytical tools enable us to discern the true quality of a security and populate your portfolio with stock, bonds and alternative investments with those we consider to have the best ability to stand the test of time. The flood of public information has caused more confusion to investors than benefit. Only the proper application of information and the discernment of quality will result in long-term gains towards your goals. Our independent structure gives us the objectivity and client-focus to prioritize your needs above all other interests.Market Sensitivity.Our mission is to use our experience to best position your portfolio within the current environment to minimize your risk of loss and optimize your investment gain potential. Recent markets have emphasized the reality that you cannot invest in a vacuum. The market environment must be carefully considered. Our advisors have experienced many market cycles, bubbles and investment fads. We use our experience to best position your portfolio within the current environment to minimize your risk of loss and optimize your investment gain potential.Strategies like "buy and hold", "asset allocation", and “modern portfolio theory”, are valid but are limited and might only produce results under certain or an ideal scenario. You need to understand the momentum of the market, the economy and interest rate policies and other key concepts to maximize your gain potential. We are not day traders; rather, we constantly monitor your investments using fundamental and technical analysis to create the best opportunity for success.Custom and Constant Goal Alignment.The strength of your portfolio depends on its ability to help reach your goals. To enable your investments to serve you, we develop a custom portfolio designed specifically for your short- and long-term goals as well as your risk tolerance. We are vigilant in constantly reviewing your allocation and complete financial picture to ensure that all your financial resources stay in position to support your current and future goals.